Hi, I’m Tamryn.
I’m an award winning Creative Director who has just finished up a year contract as Creative Lead for YouTube EMEA. With over 16 years experience, I’ve also worked at a number of leading London and New Zealand ad agencies including BBH London, Colenso BBDO Auckland, Joint, Publicis, TBWA\ and VMLY&R London.
As a Creative Director I’ve run global and UK accounts large and small including YouTube, Diageo global (Baileys, Tanqueray, Guinness), Department for Transport, Reuters, Viagra and Nestlé. At YouTube, I’ve led projects in their creative studio, heading the global reputation business including learning, creative economy, misinformation and child safety. I’ve also led YouTube Music and Shorts projects in EMEA and consulted with Google partners and agencies.
A truly integrated creative, I’m as comfortable writing a social post as I am a TV script. Over the years I’ve created an animated love story, launched a telco, made graffiti 3D and told stories of mateship to stop young guys driving drunk. I was also part of the lead creative team on British Airways at BBH where I crafted campaigns for everything from glamorous holidays to industrial cargo.
Being collaborative comes naturally to me and I love working with everyone from creatives, designers and producers to developers and strategists.
I’m passionate about championing women in creative industries and outside of work I’ve volunteered for Creative Equals and She Says. I also enjoy mentoring and working with up and coming talent and have been a D&AD, Cream, One Show, Media Design School, Who's your Mama, The Dots and For Creative Girls mentor.
My CV:
Creative Lead - YouTube EMEA (On Contract) 2022 - Date
Creative Director - VMLY&R London 2019 - 2022
Associate Creative Director (Freelance) - Joint London 2017 - 2019
Senior Creative - BBH London 2014 - 2017
Creative - Publicis London 2012 - 2014
Creative - Colenso BBDO Auckland 2010 - 2012
Creative - TBWA Auckland 2007 - 2010
Mentoring: The One Show 2021, Creative Equals Returners 2021, D&AD 2021/2020, CREAM 2020, She Says WYM Mentor 2023/2022/2021/2020, For Creative Girls 2019/2018, Media Design School 2012/2020/2021, The Dots 2022/2021/2020.
Speaking: Adweek 2020, She Says Seminar 2020, Campaign Podcast
Award Juries:
AdStars 2022 Jury
Creative Moment Awards 2022 Jury
The Drum Chip Shop Awards 2022 Jury
Campaign & Creative Equals Rising Stars 2021/2020/2019 Jury
Eurobest Young Creative Competition Warsaw 2019 Integrated Jury
Gerety Awards 2019 Inaugural Executive Jury
DMA Awards 2019 Jury
Creative Pool 2021/2019 Jury
Accounts I've worked on:
YouTube, YouTube Shorts, YouTube Music, Google, Jigsaw (Google think tank), Amazon Global, Amazon Echo, Baileys Global, Department for Transport, THINK!, British Airways, TUI Travel, Center Parcs, Viagra, Tanqueray Global, The 30% Club, Danone (Activia), Kettle Chips, Nestlé YES!, Nestlé Skin Health (Benzac and Cetaphil), Tesco, Old El Paso, Thatchers Cider, VUE Cinemas, Vodafone, Maggi, Nescafé, Mountain Dew, Next, Experian, Barclays, Unilever (Surf and Skinsei), TVNZ, Tourism Ireland, Renault, Carpetright, The Circle Sports Foundation, Adidas, World Rugby, The Glenlivet, Beefeater Gin, Malibu, SCA, Garnier, ASB Bank, BNZ Bank, Westpac Bank, Mercury Energy, 2 Degrees Mobile, Visa, IAG Cargo, Burger King, Vodafone, Starship Children's Hospital, Diabetes NZ, The Fred Hollows Foundation, Nissan, Pedigree, Nokia, KFC, Jacobs (Mini Cheddars), Westfield, Skycity Hotels.
Info
Email: tamryn.kerr@gmail.com
Phone: 07926702648
