Stay 2degrees

New mobile provider 2degrees needed a smart and charming campaign to establish its personality and launch into the New Zealand market. Given significantly less budget than its direct competitors, 2degrees was looking to create a niche market and rally middle New Zealand behind it. 

From our pre-launch with a “good old fashioned Chinwag”, to our brand spokesman script that pointed out how easy it should be to pick up the phone and have a chat, the campaign touched the heart of the nation.

After only three months in the market, we had firmly established a brand that New Zealander’s genuinely loved and were proud to call their own.
 
Agency: TBWA\Auckland
My Role: Concept and Art Direction.
Writing: I wrote the 2Degrees tagline that remained in market for 6 years.