Reclaim Her Name

Throughout history, many female writers have used male pen names in order for their work to be published or taken seriously.

In collaboration with the Women’s Prize for Fiction, Baileys put their real names
on the front of their work for the first time to honour their achievements and give them the credit they deserve.

The collection of books celebrate the Women’s Prize for Fiction’s 25th anniversary of championing female writers everywhere.

Results:
7th most read article on the world’s most visited news site.
1.3 Billion Impressions.
52k eBooks Downloaded

Agency: VMLY&R London
My Role: Creative Director