Models for Hire

Circle Sports is a streetwear store that trains unemployed Londoners to work in retail, giving them the experience and confidence they need to find a full time job. We put these Londoners into their OOH ads. QR codes on the ads took you to a site where you could find out more about each model and download their CV, helping them to get their foot in the door with potential employers.

Agency: Publicis London
My Role: Creative Idea, Art Direction