Mates for Life

Stopping your mate from driving drunk unlocks a lifetime of adventures for you to have together. We celebrated one of these adventures in a way that would cut through to a notoriously hard-to-reach (male 17-25) audience.

Agency: VMLY&R London
My Role: Creative Director
Director: Josh Cohen
Production Company: OB Management

Ad of the Day: Campaign, Creative Salon, The Drum