No Bullsh*t, just Benzac.

Benzac had a history of clichéd advertising that didn’t connect with their audience. Research told us that teens think the top 3 things that cause their acne are chocolate, fries, and sweating. We came up with an authentic and punchy way to tell them that’s Bullshit. It’s really Bacteria that causes acne and Benzac can help fight it.

A global rebrand/campaign for Europe, Philippines, Russia and Australia.

Agency: VMLY&R London
Directors: Julien & Quentin
Photographer: Sophie Jones at Kintzing

My Role: Creative Director