Bringing Britain Closer

We needed to generate interest for the British Airways Visa Signature card and the sign up bonus of 50,000 Avios, which is enough to get you a return flight from San Francisco to Britain. 

We collaborated with Tom Kerridge, 2 Michelin starred British Chef to take San Franciscans on a multi-sensory tour of Britain, without ever leaving the ground. Combining captured video footage and audio recordings from 7 iconic locations across Britain; we brought each of these to life using 360° projection mapping, surround sound, smells, and immersive theatre. Our diners were transported to a different place for every course. 

Agency: BBH
My Role: Strategy, Concept and Art Direction