Mountain Dew
Beyond the Wall
Collaborating with renowned NZ graffiti artist Kairau Bradley, aka Haser, Mountain Dew took street art to the next level – busting it off the wall and into 3D space.
Using the latest motion capture technology, Kairau’s movements were tracked as he created a piece of three-dimensional street art. 3D artists and a construction team then turned his concept into reality.
A TVC captured Kairau and his crew dropping the massive sculpture in a downtown alleyway. Online, the technology was recreated so fans could make 3D street art themselves and drop it anywhere in the world on Google Street view.
Agency: Colenso BBDO Auckland
My Role: Concept and Art Direction
Case Study
TVC
Online Webisodes
We also created a series of behind the scenes videos for the website showing the motivation, technology and craft involved in the project. This clip is a compilation of these webisodes.
